The iceDQ Manifesto
We engineer data reliability,
not just measure it
Because quality is never an accident.
We engineer data reliability,
Discover our story
Our Vision
A world where every critical decision is anchored in reliable data.
We envision organizations empowered to act with confidence—where data isn’t a liability but a strategic asset. Where trust in information is absolute, and decisions drive progress rather than uncertainty.
Our Mission
To engineer data reliability across the entire lifecycle
We break down silos between technology, business, and governance. We don’t just find problems—we prevent them. We build the foundation that makes data-driven excellence inevitable.
Our Origin Story
Why We Created iceDQ
The Founder’s Journey
After earning his mechanical engineering degree in 1996, Sandesh Gawande began his career at ADCC Pvt Ltd, an Indian software startup, where he worked with PowerBuilder, Oracle, and developed ERP data models using Erwin.
In 1999, he dedicated himself fully to data engineering, working on projects spanning data modeling, data architecture, ETL, and data quality. He designed and built data warehouses and big data solutions, and led migration initiatives for major companies in banking, insurance, healthcare, and manufacturing.
The Epiphany
During the implementation of a data warehouse at an insurance firm, three critical gaps became impossible to ignore:
- No one was testing the data pipelines under development.
- There was no monitoring of incoming data, files, or processing within the pipelines.
- The team’s attention was focused exclusively on the final datasets.
The root cause? They were measuring quality at the end – rather than engineering quality during development and operations.
The Insight
With a background in mechanical engineering, Sandesh recognized that data systems share fundamental similarities with factories:
A. Build & Test: Data pipelines are machines that require careful construction, testing, and deployment.
B. Monitor the Processing: Once in production, raw data is ingested and the pipeline-much like an assembly line-processes it. Both the data and the pipeline must be monitored at every stage.
C. Inspect Before Delivery: Just like manufacturing, the final processed data must be inspected for deficiencies before release.
The conclusion was clear: Data systems must be treated like factories, and data must be treated as a product-engineered from day one, not just measured at the end and hoped for the best.
The iceDQ Solution
Previously, most organizations only checked data after it was processed—ignoring testing during development and monitoring in production. Drawing inspiration from manufacturing quality control, Sandesh built a comprehensive data reliability platform:
And so was born
integrated check engine for Data Quality
A data reliability engineering platform that spans the entire lifecycle—from development and raw data ingestion, through transformation, to final delivery.
Guiding Principles
What drives us forward
01
Human Progress
Technology is the ultimate lever—the single greatest force that separates us from our ancestors and moves civilization forward. We build tools that amplify human potential and accelerate the pace of progress.
02
Process-Driven
Quality is never an accident. Excellence comes from relentless focus on process, because when the process is right, the outcome is inevitable. We obsess over the systems that create consistent results.
03
Self-Disruption
Innovate or expire. If we don’t reinvent ourselves, someone else will. We choose to lead change, not follow it. Complacency is the enemy; continuous evolution is the mandate.
04
Quality over Quantity
We value depth over noise. We scale for impact, not for size. Every feature, every interaction, every decision is measured by the meaningful difference it makes—not by vanity metrics.
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While our code is technical, our foundation is human.
Our Heart
The Core Values That Define Us
These aren’t words on a wall. They’re the commitments we make to each other, our customers, and the world.
Family
We treat our colleagues, customers, and partners as family—with genuine care, respect, and a lifelong commitment to their success.
Trust
It is the foundation of every relationship—whether personal or business. We earn it through absolute transparency and keep it through consistency.
Quality
We are committed to excellence in every aspect of life—bringing the same rigor to our personal character as we do to our professional craft.
Environment
We choose to be producers, not just consumers. Our work must preserve and protect the world for future generations.
Ready to build on a foundation of reliable data?
Join hundreds of enterprises who trust iceDQ to engineer data quality into their most critical systems.
